The MA brand is not just apparel, it is a state of mind. The idea is to create a culture of winning, motivation and a positive mentality through athletic apparel.
An MA state of mind.
MA Athletic Apparel was generated from the inner knowledge of the mental game and its importance to competitive success. The vision is to create a culture of winning, motivation and a positive mentality through athletic apparel. Our thoughts as athletes are what drives us to succeed. The initial plan is to take these thoughts that motivate athletes and create a clothing line that best represents this mind-set. We understand the elite athlete has a certain mentality that produce winning ways. MA Athletic Apparel will express and exemplify this elite mentality that dominates competition.
The MA brand is limitless in what it can achieve. The direct “to the point” design allows implementation to an infinite mantra of team cohesion and belief. For coaches, this product embraces the belief and structure of team unity, discipline and hard work. MA Athletic Apparel reflects this vision of commitment and success echoed down to motivate a coach’s players. For players, this product represents motivation, desire and the will to win. Motivation is unique to an athlete and can be achieved through an array of experiences and elements. To wear motivation across your chest and feel the personalization of that word is what makes this brand so special. It’s no longer just text on a shirt, it’s a mentality and belief that goes with it.
An MA state of mind.
[one dot series] Motivation is unique to the individual. The beauty of motivation is we all have that something that drives us. What motivates one person may be different for someone else. The direct to the point design of this T represents the inner motivation we all have inside of us.
[classic dot series] This mantra is a cornerstone in sport. It is vital for a team, player and coach to practice and implement the commitment to the play in front of them. The clean classic design of this T represents the focus on the play in front of you instead of being distracted by what’s down the road.
[stacked series] This mantra is a cornerstone in sport. It is vital for a team, player and coach to practice and implement the commitment to the play in front of them. The clean stacked design of this T represents the game in front of you instead of being distracted by what’s down the road.
[my motivation series] Your self belief must be unwavering as a competitor. Regardless of the situation, element or opponent you must truly believe your mental strength will be superior during that moment of truth. The stylish design of this T represents the belief in self and the will to handle any adversity.